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Saturday, May 4, 2013

McDonald’s Compares Loving Big Macs with Mental Illness in new Ads

Outrageous, silly, funny or witty, an edgy advertisement to its highest humor, a woman is shown bowing her head and holding a hand over her face in shame in a poster displayed on a subway. “You’re Not Alone. Millions of people love the Big Mac,” the poster says next to her photo. With the connotation of anyone who is “suffering” from problems like the woman in the photo can call the toll-free phone number also shown in the poster so that they can call for help but the number (800-244-6227) connects you to a McDonald’s corporate line. A spokesperson for McDonald’s said that the ad was not approved of by McDonald’s. From the statement of Bradley Associates credited to McDonald’s spokesperson Nicole DiNoia: “A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.” Continue Reading
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